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We valued CRMs that provide integrations with third-party apps, whether natively or with Zapier, since a customer tracking app is just one part of your business's tech stack. Some of the apps we selected also had forecasting, leads by source, and average sales cycle duration. At the very least, you should have reporting to track total pipeline, deals by rep, and activities such as calls, emails, and meetings.

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If a product included a unique (or atypical) featureВ not usually found in free plans, we highlighted that in the review.

We also looked for features that help automate actions such as performing tasks (emails, calls, etc.) as part of a sales process. Customer relationship management software should make it relatively easy to perform repetitive actions (e.g., contact creation), input information, and provide a system with some customization options. Tracking deals is a must-have feature for any customer management software, and those that provide a visual (e.g., Kanban) pipeline with the ability to customize stages based on your sales process are ideal.Д®ase of use. Also, a free app should provide room for at least several hundred contacts to get you started. Features like custom fields let you collect what info is important for your business. When creating contacts, you should have some flexibility in the type of information you can add. While not every one of our picks checked off all five boxes, the ones that didn't offered enough compelling features or highly specific use cases to make the final cut.Д¬ontact and sales management. These paid plans are affordable for most small and medium businesses, especially when the capabilities are expanded enough to take the place of additional standalone software such as marketing and support.Д«elow are the features we looked at when researching and evaluating free CRMs.

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The free CRM tools featured here are all relatively easy to operate for first-time users and provide enough resources (support or self-help) to assist when and if issues arise.ДЄnd while the versions reviewed are all free, each CRM application offers different levels of upgrade plans to accommodate businesses with evolving needs. This means keeping things like the user experience fairly conventional so that anyone-even if they've only ever operated an email inbox-can get up to speed quickly. The best CRM apps don't try to reinvent the wheel-they just try to make it roll a little smoother.

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For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.

We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.